Do you want to know what content works better on your facebook page?
Consider tracking the facebook metrics?
Read this article to find and annotate valuable Facebook metrics that help in measuring the results of your Facebook advertising and marketing.
Facebook Metrics:
You have to concentrate on two main stats for making a better promotion. Those factors are Page Likes and Post Reach. It’s important to know the number of fans sees your posts, how many of them you engage with and what kind of clicks get received. To know these details, you have to access the export files.
Accessing Export files:
Go to your Admin Panel and click on the Insights. There is a button, Export Data at the top right. Just click it. A dialog to will be appeared asking ‘tell Facebook what you want to export’. Continue and select the New export. The date range can be kept as the default or ‘feel free to expand it as needed’. Now, you can download both the page-level and post-level data.
With the use of a Facebook automation tool like FaceDominator will make your work for multiple accounts. Because you can load your multiple facebook accounts on a single dashboard.
Here are the metrics you have to consider:
#1: number of Fans Reached to
Post-level export file in the column T of the key metrics tab will give you the number of fans your page has reached. This says the number of lifetime post reach by the people liked your page.
If you subtract the number in column V for lifetime paid reach of a post by the count in the column T, you can get the number of people your post reach organically.
#2: Number of engaged Fans
Reaching the fans is different from the engagement with the fans. Facebook can give you the stats of how many users has clicked on your link.
You can find the number of engaged people in the column W within the Lifetime people who have liked your page and engaged with your post tab. But, the number is not exactly the number of people who liked your posts, commented on them, or shared them with others. Engaged fan means anyone who clicks on the post at anywhere.
If a story is generated without any click, then the users will be an engaged user.
In the post-level export files, the last five columns of the key metrics tab are like fan impressions, fan-reach, paid fan impressions, paid fan-reach or engaged fans.
#3: Post Consumers and consumption
The actions of a user like a comment, like share, photo click, link click, video play, description expansion, comment expansion and clicking on the profile of the commentor are causing a user to be a ‘post consumer’. And the post-consumption is the click only. These stats are found in the O & P columns of the Post-level export key metrics tab.
#4: Clicks on links
Link clicks are also like a consumption. Link clicks, photo view, video play and other types of clicks are the second and third tabs of the post-level export. Being a publisher trying to drive traffic to your website, you have to concentrate on the link clicks.
The link click metric should be Considered as an initial point. You should cross-reference the traffic numbers with the use of URL parameters to track the traffic from your posts.
#5: Feedback
This stat is rolled out newly. This is laid in the page-level export. Six of the last seven tabs are reserved for positive feedback. These tabs are like daily positive feedback by type, weekly positive feedback by type, 28 days positive feedback by type for users and total count respectively.
Positive feedback is measured by the number of the comments, likes and the shares generated by the users. You can get the clear and precise stats of the number of likes and shares you got for your posts.
Once you get all these stats, you can make strategic decisions. You can decide what audience you have to target and to reach. You can scrape the data of the facebook to get all the information like the fan pages and their tactics, the profiles of the targeted users.
We all know that FaceDominator has all the required scraping features to get the data. You can have:
Event scraper:
which can scrape the events that suit your business.
Fan scraper:
which can scrape the fans of other pages of the kind of your business.
Friends scraper:
which can scrape the data of the friends list of the profiles you have.
Audiences scraper:
which can fetch the data of the targeted audience.
Conclusion:
Finally, with the combination of all the stats and the scraping tools, really you can make success. You can reach more users, create engagement and make them consumers. This is the ultimate results that brings you profits.
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