How to Optimize Your Facebook Ads Using Flex Targeting?
Are you wondering how to improve your Facebook ad performance?
Then, here I am with a solution to your problem…!!!
Did you ever hear of flex targeting?
Flex targeting help you in serving your Facebook ads to the people who share a highly customized combination of behaviors, interests, and demographics.
By the end of this blog, you will explore how to use flex targeting to optimize your Facebook ads.
Let’s check it out how it is done…!!!
Why do we prefer Flex Targeting?
We prefer flex targeting because it significantly scales up the conversions as well as make sure that only a highly customized audience will see your Facebook ads.
By using these targeting options, your Facebook ad will be served to the people who are in match with at least one of the options you select.
You can find two targeting options at the bottom of the detailed targeting section. They are namely, Exclude People and Narrow Audience.
If you select the Narrow Audience, you can find an additional field as shown.
If you select both Exclude People and Narrow Audience, this is what you see.
Instead of either/or, now you can target more than one audience.
Since you got an idea what flex targeting really is, let us discuss how to narrow the audience for your ads. To set your flex targeting you have to generate an ad set either of power editor or ads manager.
Here am taking power editor for the discussion. Let’s see how it is done?
How to work with Ad Sets in Power Editor?
Power Editor is the plugin that helps you to manage a large number of or multiple creative campaigns. Using Power Editor you can create, manage, edit, and optimize campaigns, ads, and Page posts in a bulk, in a large number of ad accounts.
If you are going to use Power Editor, you can log into the Ads Manager and click on the Power Editor.
Now, download the latest changes needed for the Power Editor.
Next, choose the campaign that you willing to work with and then click on the Apply option.
You can now navigate to the Ad Sets menu and click on the Create Ad Set.
Give a name for your new ad set and click on the Create option.
If you have created your desired ad set, you can also edit it so that you can access the options of the flex targeting. If you use Power Editor, select the ad set you want to edit and click on the Edit option.
Now you’re done with the ad set and you can now use the flex targeting options.
Add Flex Targeting Your Audience
After you edit the desired ad set, you can also scroll down to edit your audience.
In the Detailed Targeting section, you can select the behaviors, interests, or demographics you are willing to target.
For example, if you want to sell high-quality Italian food, you need to target the audience whose behavior shows that they’ll buy food of premium quality. Under the section of Detailed Targeting, you can select the Italian Food and Italy as your interests.
However, you need to keep in mind that not all the people who are buying premium food will like Italian food, so you have to narrow the audience. You can do it by clicking on the option, Narrow Audience.
Select within the interests, an additional targeting method you already selected and save the changes.
Now you can only find a highly tailored audience that you want to see your Facebook ad.
Conclusion
Flex targeting implements the radical changes so that you can target potential clients for your Facebook ads. You can boost conversions by serving your ad to the highly tailored audience and also reduce the cost of acquisition because very little of your budget will be wasted on the people who don’t have an interest in your products and services.
So, ultimately flex targeting helps you in narrowing your audience to send your Facebook ads.