Facebook is still the reigning king of the social media platform. No other social media is having such a monstrous popularity. It is the most populated social media on Earth. People from all over the world, of different age groups, origins are active users of Facebook.
In a recent Algorithm update, Facebook now emphasizes more on the post from friends and families rather than from different pages or groups. So it’s quite important for the social media marketing experts to analyze the behavior of posting updates by people in order to improve their organic reach and simultaneously expand the engagement.
Who’s Sharing the Post-
According to a recent research, around 57% of Facebook users log in more than once in a day but only 16% of those share or post updates on their timeline. Facebook’s consistent users who share on a daily basis are old age women and the young men are the least contributors.
The following data is a nice way to check the Facebook’s audience activities:
- 27% of users with less than 150 friends share daily
- 32 of users with less than 500 friends share daily
- 40% of users with less than 1,000 friends share daily
- 42% of users with more than 1,000 share daily
As many users don’t share content, the business person must pay attention to some additional metrics such as exposure and reach, yo analyze the content reach. Understanding the data combined with reach metrics and engagement data helps a business person to build a more effective social media content strategy.
Motivation Behind Sharing-
Nearly 65% of the Facebook users feel connected with their friends through their shares and updates. There are users who say that they share content which is trendy and would help them build a nice image. Some users feel sharing the most trending images and videos in order to get the trend. And there are certain users who feel that sharing any kind of bad content can easily degrade their image.
There are generally three motivations behind sharing or updates:
- Useful
- Entertaining
- Emotionally moving
Social media marketing is a platform to build amazing brand awareness and engaging clients. Both brands and users share and update content in order to continue building their impressions. But brands should understand that they have to appeal to user’s motivation in order to build a nice relationship and connections.
Diverse Audience- Diverse Solution-
There are users from various distinctive backgrounds with different cultures, ideas, passion etc. So it’s nearly impossible to entertain everyone of them with the same strategy. For ex- Women tend to share more emotionally moving content while men feel sharing more laughter or humorous content. Kids don’t like the humorous content of elder men, they find it outdated. So with a single strategy, it’s nearly impossible to treat everyone.
Final words-
The primary job of an ever online business person is to understand the interest and the motivation of every group of their users. This is the first step to creating a nice content for your audience. So start analyzing and start making your content count for your marketing campaign.
What do you think of this new idea? Share your views and ideas on the above method in the section below!!!